Our journey began when a scientist-mom Sarita Menon, realized that current magazine stands lacked publications for girls and boys who are passionate about science. In our current media-rich world, young children especially girls are constantly exposed to unrealistic beauty standards and airbrushed style icons. But there was no magazine that celebrated intelligence and love for creative thinking and innovation. Sarita felt it was time for a mainstream publication to open new doors and push the boundaries of how kids think about science and more importantly about themselves. And what better way to inspire our future generation than by celebrating today's female trailblazers in science!
The idea for Smore became a reality through crowdfunding on Kickstarter in 2017. We continue to grow this international community and inspire our young readers to embrace their love for science and technology...unapologetically.